Who's Most Likely To...
A live party game on the big screen, played from everyone's phone.
Who's Most Likely To... turns the classic party question into a live game for classes, office parties and friends. The host puts the game on a projector, players join on their phones with a short code, write anonymous questions and vote. Only the top 3 are revealed, and points go to the players who guessed the winner.
- Stage
- Live, free to play
- Launch market
- Denmark, then English-speaking countries
- Revenue
- Event packs and sponsored question sets
- Price
- Free; planned DKK 49 per event pack
- Buyer
- Teachers, event hosts, HR teams
- Stack
- Node.js · Server-sent events
The problem
- Party games on paper stall after a few rounds and need someone to count votes.
- Open voting games can turn mean, which keeps schools and workplaces away.
- Most quiz tools need accounts and setup before anyone can play.
The product
One click starts a game. Players join with a 5-letter code and need no app or account. Every question is filtered for insults and names, then approved by the host. Votes are never shown, only the top 3, so the game stays fun instead of hurtful.
- The host clicks Create new game and shows the screen.
- Players join on their phone and write one anonymous question.
- The host approves questions and plays them one by one.
- Everyone votes and predicts the winner.
- The top 3 are revealed and the best predictors climb the leaderboard.
Who pays and why
Business model
| Revenue line | Price | Notes |
|---|---|---|
| Free | DKK 0 | Full game, own questions, up to 40 players. |
| Event pack | DKK 49 per event (planned) | Themed question sets, own logo on the screen. |
| Company | DKK 299 a year (planned) | Unlimited events for HR and event teams. |
Market and targets
Party and icebreaker games are played at every school class, birthday and company event. The game works in Danish and English from day one, so it can grow beyond Denmark without changes.
Targets and prices are planning assumptions.
Go-to-market
Free launch
- Live game in Danish and English (done)
- Share with schools and youth clubs
- Measure games per week and players per game
Paid packs
- Themed question sets for Christmas parties and team days
- Own logo on the host screen
- Online payment
Companies
- Company plan for HR and event agencies
- More languages
Channels
| Word of mouth | Every game shows the site to 10 to 40 new people. |
|---|---|
| Teachers' groups | Teachers share tools that work in class. |
| Search | People search for party games and icebreakers. |
Competition
| Alternative today | Why we win |
|---|---|
| Kahoot and quiz tools | Built for quizzes, not for voting on each other. |
| Paper and drinking games | Free, but slow and easy to make mean. |
| Party game apps | Need everyone to install the same app. |
What we measure
- Games hosted per week
- Players per game
- Rounds played per game
- Event pack conversion
Status and roadmap
- Host screen for a projector and phone screen for players
- Join with a 5-letter code, no accounts
- Anonymous questions with filter and host approval
- Votes, predictions, top 3 reveal and leaderboard
- Report button and opt-out from being voted for
- Danish and English
- Themed question packs
- Own logo on the host screen
- Online payment
- More languages
Risks
| Risk | How we handle it |
|---|---|
| Hurtful questions | Word filter, host approval, player reports and opt-out. |
| Low willingness to pay | The free game stays free; money comes from events and companies. |
| Copycats | Speed, safety features and the bilingual question sets. |
Want a product like this?
We build version one of products like Who's Most Likely To... from about $3,000: web app, admin panel, mobile app and API, live on your own domain. Then we can host and maintain it for $500 a month.