Steel Hawks
Command a mech mercenary company in a retro strategy game for the phone browser.
Steel Hawks is a mech-mercenary strategy game. Players hire soldiers, buy tanks and giant mechs, take contracts and fight real-time battles where troops act on their own while the player gives orders. Ten campaign missions on four planets, with ranks, permanent losses and salvaged mechs. Nothing to install; progress saves on the device.
- Stage
- Live
- Launch market
- Global
- Revenue
- Premium campaign unlock
- Price
- Free first missions, full campaign planned at $3.99
- Buyer
- Retro and tactics game fans
- Stack
- JavaScript · Canvas
The problem
- Fans of classic mech strategy games have few modern options on the phone.
- Many mobile tactics games are pay-to-win.
- Downloads and accounts get in the way of a quick game.
The product
A retro-styled tactics game that runs in the phone browser. Troops act on their own; the player gives orders at the right moment. Losses are permanent, so every contract matters. Salvaged mechs and ranks give long-term progress.
- Start a mercenary company.
- Hire soldiers and buy vehicles and mechs.
- Take a contract on one of four planets.
- Fight in real time while giving orders.
- Salvage, promote and choose the next contract.
Who pays and why
Business model
| Revenue line | Price | Notes |
|---|---|---|
| Free missions | $0 | First part of the campaign. |
| Full campaign | $3.99 (planned) | All missions and planets. |
| Expansions | Planned | New planets and units. |
Market and targets
Retro and tactics games have a loyal niche that pays for quality and fair pricing, especially on PC storefronts and itch-style platforms.
Targets are planning assumptions.
Go-to-market
Niche communities
- Retro gaming and mech fan communities
- Gameplay clips of battles
- Free web play
Storefronts
- itch.io and Steam versions
- Store trailers
Expansions
- New planets
- Community missions
Channels
| Retro communities | Fans share good finds. |
|---|---|
| PC storefronts | Discovery for paid games. |
| Video | Battle clips. |
Competition
| Alternative today | Why we win |
|---|---|
| Classic mech games | Old and hard to run on phones. |
| Mobile tactics | Pay-to-win. |
| Indie games | Many, so polish and theme matter. |
What we measure
- Missions completed
- Day 7 retention
- Purchase conversion
- Reviews and ratings
Status and roadmap
- 10 campaign missions on 4 planets
- Real-time battles with autonomous troops
- Ranks, permanent losses, salvage
- Saves on device
- Purchase flow
- Storefront releases
- Expansions
Risks
| Risk | How we handle it |
|---|---|
| Games are a hit-driven market | Low production cost, measure retention early and only scale what players keep coming back to. |
| App store fees and rules | Web version first, so players can be reached without store fees; stores add discovery. |
Want a product like this?
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