Websites for local businesses
A ready-made website with a built-in lead inbox, live in 48 hours, for a small monthly fee.
Clinics, salons, studios and tradesmen need a good-looking site that turns visitors into booking requests, and an easy place to follow up. We deliver both, done for them, with no setup fee and one monthly price. The demo is Nordlys Physio, built on Odoo Community.
- Stage
- Demo, ready to sell
- Launch market
- Denmark, then the Nordics
- Revenue
- Monthly subscription
- Price
- 0 kr setup, about 299 kr a month
- Buyer
- Local service businesses with 1 to 20 staff
- Stack
- Odoo Community
The problem
- Many local businesses have an outdated site, or only a Facebook page.
- Enquiries arrive by phone, email, Messenger and contact forms, and some are lost.
- Agencies charge thousands up front, and DIY builders take time the owner does not have.
The product
We build the site for them from proven templates, with their texts, photos and prices, and connect every contact form to a simple CRM pipeline. Every request becomes a lead the owner can see, assign and follow up. They pay a flat monthly fee that includes hosting, updates and small changes.
- A short call or form: services, prices, photos, opening hours.
- We build the site on a proven template for their trade.
- The contact form creates a lead in their own CRM inbox.
- The owner gets the lead on the phone and moves it through the pipeline.
- Monthly: hosting, security updates and small text changes included.
Who pays and why
Business model
| Revenue line | Price | Notes |
|---|---|---|
| Website + lead inbox | about 299 kr / month | No setup fee, 12-month minimum, hosting and updates included. |
| Extra pages or languages | From 99 kr / month | Optional add-ons. |
| Local SEO package | From 499 kr / month (planned) | Google Business profile, reviews, local pages. |
Templates per trade keep delivery time to a few hours, which is what makes the low price profitable.
Market and targets
Every town has dozens of local service businesses, and most of them change websites every few years. We start with trades where one extra customer a month pays for the subscription many times over.
Targets are planning assumptions.
Go-to-market
One trade, one city
- Pick physiotherapists in one city
- Build 3 example sites with real names (with permission)
- Call and visit; show their own new site on the first call
Repeat per trade
- Add salons and tradesmen with their own templates
- Referral bonus: one free month per referral
- Partner with trade associations and accountants
Upsell
- Local SEO and review management
- Online booking
- Ads management for those who want growth
Channels
| Direct outreach | Phone and visits, showing a mock-up of their own site. |
|---|---|
| Referrals | Local businesses know each other; one free month per referral. |
| Partners | Accountants and trade associations recommend us to members. |
| Google Business profile | We target businesses with no website listed. |
Competition
| Alternative today | Why we win |
|---|---|
| Local web agencies | High setup fees and slow changes. We have none and are fast. |
| DIY builders (Wix, Squarespace) | The owner must build it and there is no lead pipeline. |
| Directory sites | They own the customer relationship; we give it to the business. |
What we measure
- Sites sold per week and time to go live
- Leads per site per month
- Churn after the first year
- Referral rate
Status and roadmap
- Demo site Nordlys Physio
- Contact form that creates CRM leads
- Pipeline view for the owner
- Templates for 5 trades
- Self-service intake form
- Online booking add-on
Risks
| Risk | How we handle it |
|---|---|
| Low price, many customers needed | Templates and automation keep cost per site very low. |
| Owners churn after the minimum term | Lead reports every month show the value they get. |
| Platform dependency | Odoo Community is open source and self-hosted, so no licence lock-in. |
Want a product like this?
We build version one of products like Websites for local businesses from about $3,000: web app, admin panel, mobile app and API, live on your own domain. Then we can host and maintain it for $500 a month.