Daily Website Report
Stop quotes and invoices from landing in spam, and know the moment your website breaks.
Daily Website Report checks a business's email setup (SPF, DKIM, DMARC), blocklists, SSL, security headers, SEO basics and uptime every day, and explains problems in plain language. Free for one site, paid plans from $4.99 a month. It is a classic freemium SaaS with very low running costs.
- Stage
- Live
- Launch market
- Global, English first
- Revenue
- Subscriptions
- Price
- Free for 1 site, paid from $4.99 a month
- Buyer
- Small businesses, web agencies, IT freelancers
- Stack
- Runs on its own server
The problem
- Since Google and Yahoo tightened sender rules in 2024, many small businesses have mail that silently goes to spam.
- SPF, DKIM and DMARC are cryptic. Owners do not know they exist until a customer says the invoice never arrived.
- SSL certificates expire, sites go down and blocklists appear, and nobody notices for days.
The product
One daily check of everything that makes a business look trustworthy online, with a report a non-technical owner can understand and a fix list an IT person can act on. Free checkers bring people in; monitoring keeps them.
- Anyone runs a free DMARC, SPF, DKIM or SSL check on the website, no sign-up.
- The result shows what is wrong and why it matters, in plain language.
- Sign up to monitor one domain for free; the check runs every day.
- When something changes or breaks, the owner gets an alert with the exact fix.
- Paid plans add more domains, more frequent checks, white-label reports and team access.
Who pays and why
Business model
| Revenue line | Price | Notes |
|---|---|---|
| Free | $0 | 1 domain, daily check, email alerts. The acquisition engine. |
| Starter | $4.99 / month | Several domains, history and fix guides. |
| Agency | From $29 / month (planned) | Many domains, white-label PDF reports, team seats. |
| One-off fix service | From $99 (planned) | We set up SPF, DKIM and DMARC for the customer. |
Running cost per monitored domain is close to zero, so gross margin is very high once a user pays.
Market and targets
Every business that sends email is a potential user, and new sender rules from the big mailbox providers keep pushing the topic into the news. The free checkers capture search traffic from people actively troubleshooting, which is the cheapest acquisition there is.
Targets are planning assumptions. Agency plans move the average price up quickly.
Go-to-market
Own the search results
- One landing page per checker and per common error message
- Plain-language guides for each mailbox provider and DNS host
- Free tools stay free and need no sign-up
Win agencies
- White-label reports agencies can send to clients
- Outreach to web agencies and IT freelancers
- Partner discount for volume
Expand
- More languages
- Integrations with DNS hosts for one-click fixes
- Done-for-you fix service
Channels
| SEO | Pages that answer the exact error messages people search for. |
|---|---|
| Free tools | Each check result has a one-click path to monitoring. |
| Agencies | They bring many domains each and resell the reports. |
| Communities | Answers in IT and small business forums, with the checker as the proof. |
Competition
| Alternative today | Why we win |
|---|---|
| MXToolbox and similar | Powerful but technical. We explain the result and the fix in plain language. |
| Enterprise DMARC platforms | Built and priced for big companies. We start at free. |
| Uptime-only monitors | They only check if the site responds. We cover email, security and SEO too. |
What we measure
- Free checks run per day and the share that sign up
- Free to paid conversion
- Monthly churn on paid plans
- Domains per agency account
- Share of alerts that lead to a fix
Status and roadmap
- Free DMARC, SPF, DKIM and SSL checkers
- Daily monitoring and alerts
- Paid plans and accounts
- Agency plan with white-label PDF
- One-click fixes with major DNS hosts
- More languages
Risks
| Risk | How we handle it |
|---|---|
| Free tools are easy to copy | Our moat is the monitoring history, the plain-language explanations and agency workflows. |
| Low prices mean many customers needed | Agency plans raise average revenue per account. |
| Email standards change | Each change is a reason for people to check again, which brings traffic. |
Want a product like this?
We build version one of products like Daily Website Report from about $3,000: web app, admin panel, mobile app and API, live on your own domain. Then we can host and maintain it for $500 a month.