Siteboard
A website and a Monday-style sales board in one simple tool for small businesses.
Siteboard gives a small business a website in two minutes and a drag-and-drop sales board where every enquiry from that website lands as a deal with a task to reply. It replaces a website builder plus a CRM with one subscription that a non-technical owner can run.
- Stage
- Demo, ready for beta users
- Launch market
- English-speaking small businesses
- Revenue
- Monthly subscription per workspace
- Price
- Planned from $12 a month
- Buyer
- Owner-run service businesses
- Stack
- PHP · MySQL
The problem
- Small businesses pay for a website builder and a separate CRM, and the two do not talk.
- Enquiries from the website end up in an email inbox and get forgotten.
- Big CRMs like Salesforce or HubSpot are too much for a five-person business.
The product
One sign-up creates both a public website and a sales board. Every contact form submission becomes a contact, a deal in the first stage and a task to reply, so nothing is lost. The board, contacts, notes, tasks and team are all in one place.
- Sign up and pick one of 5 website themes; the site is live in two minutes.
- A visitor fills in the contact form on the site.
- Siteboard creates the contact, a deal on the board and a reply task.
- The team drags the deal through the stages to won or lost.
- The dashboard shows pipeline value, conversion and open tasks.
Who pays and why
Business model
| Revenue line | Price | Notes |
|---|---|---|
| Starter | $12 / month (planned) | 1 site, 1 board, 2 users. |
| Team | $29 / month (planned) | Custom domain, 5 users, email notifications. |
| Business | $59 / month (planned) | More sites and boards, priority support. |
Prices are planned and will be validated with beta users.
Market and targets
Most small businesses have both a website and some way of tracking customers, usually a spreadsheet. The opening is the owner who wants both in one place and finds big CRMs overwhelming.
Targets are planning assumptions.
Go-to-market
Beta
- Free beta for 100 businesses in exchange for feedback
- Focus on one vertical, for example cleaning companies
- Weekly releases from beta feedback
Launch
- Product Hunt and SaaS directory launch
- Comparison pages versus Monday, HubSpot and Pipedrive
- Templates per industry
Grow
- Affiliate programme for web freelancers
- Integrations: email, calendar, invoicing
- Mobile app for the board
Channels
| SEO comparison pages | People search for simple or free alternatives to big CRMs. |
|---|---|
| Directories | G2, Capterra and AppSumo-style launches. |
| Affiliates | Freelancers who build sites for clients get recurring commission. |
| Vertical communities | Facebook groups for cleaning companies, tradesmen and coaches. |
Competition
| Alternative today | Why we win |
|---|---|
| Monday.com, Pipedrive, HubSpot | Powerful but complex and priced per seat. We are simpler and include the website. |
| Wix and Squarespace | Good websites, weak pipelines. Leads end up in email. |
| Spreadsheets | Free but nothing is automatic and tasks get forgotten. |
What we measure
- Sign-ups and share that publish a site
- Enquiries per site and reply time
- Trial to paid conversion
- Monthly churn
Status and roadmap
- Website with 5 themes
- Contact form to deal plus reply task, with spam protection
- Board, table view, contacts, notes, tasks, dashboard, team
- Email notification on new leads
- Custom domains per site
- Payments and plans
- Password reset and image uploads
Risks
| Risk | How we handle it |
|---|---|
| Crowded CRM market | We win on simplicity and the built-in website, not features. |
| Low willingness to pay | Free beta, then a low entry price; value is shown by leads captured. |
| Support load | Templates, onboarding videos and a self-serve help centre. |
Want a product like this?
We build version one of products like Siteboard from about $3,000: web app, admin panel, mobile app and API, live on your own domain. Then we can host and maintain it for $500 a month.