Jumbobooking
Online booking, CRM and a website for service businesses, live the minute they sign up.
A business signs up, gets its own booking site on a jumbobooking.com subdomain at once, and can connect its own domain later. It covers bookings, customers, team, articles and reminders, in Danish, English, Swedish and Norwegian. Industries are classified by EU NACE codes with a CVR lookup, so setup fits the trade automatically.
- Stage
- Live
- Launch market
- Denmark, then Sweden and Norway
- Revenue
- Monthly subscription per business
- Price
- Planned from 199 kr a month
- Buyer
- Tradesmen and service businesses, later hairdressers
- Stack
- Next.js · PostgreSQL
The problem
- Customers want to book online at any hour; small businesses still take bookings by phone.
- Booking tools for salons do not fit tradesmen, and vice versa.
- Setting up a website, a booking system and a CRM separately takes days.
The product
One sign-up with the company's CVR number fills in the name, address and industry. The business instantly gets a booking site tailored to its trade, with services, team members and opening hours. Customers book online; the business manages bookings, customers and reminders in one panel. Modules can be switched on per business.
- Sign up with a CVR number; company data and industry are filled in automatically.
- A site at name.jumbobooking.com is live immediately.
- Add services, prices and team members; connect your own domain if you like.
- Customers book online and get confirmations and reminders.
- The business handles bookings, CRM and articles in one panel; country admins support local customers.
Who pays and why
Business model
| Revenue line | Price | Notes |
|---|---|---|
| Basic | 199 kr / month (planned) | Booking site, 1 user, reminders. |
| Pro | 399 kr / month (planned) | Own domain, team, CRM, articles. |
| SMS reminders | Pay per use (planned) | Charged at cost plus margin. |
Prices are planned. Per-business setup is automatic, so the marginal cost of a new customer is near zero.
Market and targets
Denmark has a large number of small trade and service companies registered under construction and service NACE codes, and many still take bookings by phone. The same model copies directly to Sweden and Norway, which use the same kind of public company registries and similar trades.
Targets are planning assumptions.
Go-to-market
Tradesmen in Denmark
- Direct outreach using public CVR data by NACE code
- Free first 3 months for early users
- Case studies per trade
Nordic expansion
- Swedish and Norwegian launch with local country admins
- Local SEO per trade and city
- Partnerships with wholesalers that tradesmen already use
New verticals
- Hairdressers and beauty with their own booking flow
- Payments at booking
- Marketplace of businesses by trade and city
Channels
| CVR-based outreach | Target exactly the trades that fit, by NACE code and region. |
|---|---|
| SEO | Booking pages per business rank for local searches. |
| Wholesalers and associations | Tradesmen trust their suppliers and associations. |
| Country admins | Local partners who sell and support in their country. |
Competition
| Alternative today | Why we win |
|---|---|
| Salon booking systems | Built for hairdressers. We fit trades and services too. |
| Phone and email | Free, but bookings are lost outside opening hours. |
| Generic website builders | No booking logic or CRM, and setup takes days. |
What we measure
- Sign-ups per week and share that get a first booking
- Bookings per business per month
- Custom domain adoption
- Churn and expansion to Pro
Status and roadmap
- Instant tenant sites on subdomains, own domains with automatic TLS
- Booking, CRM, team, articles and reminders
- Four languages, NACE classification and CVR lookup
- Super admin and country admin roles
- Email and SMS provider
- Card and MobilePay payments
- Two-factor login for admins
- Hairdresser module
Risks
| Risk | How we handle it |
|---|---|
| Certificate limits as signups grow | Plan to move DNS to a provider that supports wildcard certificates. |
| Strong incumbents in salons | Start with trades, where the incumbents fit badly. |
| Low adoption of online booking by older owners | Reminders and fewer missed calls are the selling point, not technology. |
Want a product like this?
We build version one of products like Jumbobooking from about $3,000: web app, admin panel, mobile app and API, live on your own domain. Then we can host and maintain it for $500 a month.