Samlet Forening
Members, dues and communication for associations in one system, where each role sees only its own area.
Samlet Forening is a member system for associations: housing cooperatives, owners' and homeowners' associations in Denmark, subdivision HOAs in the Philippines and political parties with branches. It handles members, dues with reminders and payments, and communication, with mail to all members requiring a second board member's approval. It is sold through samletforening.com with a 30-day free trial and a dedicated sales CRM.
- Stage
- Demo with live trial sign-up
- Launch market
- Denmark, then Norway and Sweden
- Revenue
- Yearly subscription per association
- Price
- Planned around 995 kr a year
- Buyer
- Boards of housing and owners' associations
- Stack
- Laravel · MySQL · Flutter
The problem
- Volunteer boards manage members and dues in spreadsheets and personal email.
- When the board changes, knowledge and lists disappear.
- Messages to all members can go out with mistakes or without the board's agreement.
The product
One system that belongs to the association, not to a board member. Members, units and dues are kept in one place, with reminders and payment status. Mail to everyone needs a second board member's approval. Roles limit what each person sees. A Flutter app gives members their own view.
- The board signs up on samletforening.com and gets a 30-day trial.
- Members and units are imported or added.
- Dues are set up with automatic reminders.
- Board members send messages; mail to all needs a second approval.
- After 30 days the association pays once a year.
Who pays and why
Business model
| Revenue line | Price | Notes |
|---|---|---|
| Association plan | about 995 kr / year (planned) | All core features, all members. |
| Larger associations | Tiered by units (planned) | For big cooperatives. |
| Setup help | Fixed price | Import of existing member lists. |
The exact price and payment provider are still to be decided.
Market and targets
Denmark has tens of thousands of registered housing cooperatives, owners' associations and homeowners' associations, all public in the company register, which makes the market unusually easy to map and reach. Norway and Sweden have similar housing association models.
The association count is from our imported register data; the rest are planning assumptions.
Go-to-market
Letters and phone
- Personal letters with a start code and QR to boards, never to associations that opted out of marketing
- Follow-up calls from the sales team
- Email only after a yes, as Danish marketing law requires
Word of mouth
- Administrators and board networks
- Free help to move member lists in
- Feedback from the app built into the product
Nordic
- Norwegian housing cooperatives and owners' associations
- Swedish housing associations
- Local languages and payment methods
Channels
| Direct mail | Letters to boards, based on public register data. |
|---|---|
| Phone | The sales team follows up with a CRM built for it. |
| Administrators | Property administrators serve many associations. |
| Board networks | Board members sit on several boards. |
Competition
| Alternative today | Why we win |
|---|---|
| Spreadsheets and email | Free, but fragile and personal. |
| Administrator systems | Owned by the administrator, not the association. |
| Large association platforms | Built for sports clubs, not housing. |
What we measure
- Letters sent to trials started
- Trial to paid conversion
- Members active in the app
- Yearly renewal rate
Status and roadmap
- Member system with roles and two-person mail approval
- Dues, reminders and payment status
- Flutter app with feedback button
- Trial sign-up with an own database per association
- Sales CRM with 36,000 associations, letters and start codes
- Real payment provider and final price
- Norwegian association data
- Welcome email from a real mailbox
Risks
| Risk | How we handle it |
|---|---|
| Volunteer boards decide slowly | Free trial and a low yearly price. |
| Marketing law | Letters and phone first; email only after consent; opted-out associations are skipped. |
| Board turnover | The system stays with the association, which is the main selling point. |
Want a product like this?
We build version one of products like Samlet Forening from about $3,000: web app, admin panel, mobile app and API, live on your own domain. Then we can host and maintain it for $500 a month.