Calma
Book a massage at a parlor near you or at home, with real ratings for every therapist.
Calma is a booking app and management system for massage parlors. Guests pick a parlor, choose a therapist or a gender preference, see real ratings and book a time at the parlor or at home. Parlors run therapists, prices and bookings from a web panel, and chains get city, country and super admin levels.
- Stage
- Live
- Launch market
- Philippines and Thailand, then Denmark
- Revenue
- Subscription per parlor, later booking fee
- Price
- Planned from $29 per parlor a month
- Buyer
- Massage parlors and spa chains
- Stack
- Laravel · MySQL · Flutter
The problem
- Guests cannot see free times or reviews for individual therapists.
- Parlors take bookings by phone and chat, and double bookings happen.
- Chains with many branches have no shared overview.
The product
Only free times are shown, and the best-rated free therapist is assigned automatically when the guest has no preference. Every completed booking can be rated from 1 to 5 stars; managers can reply or hide abusive reviews. Access is layered: parlor, city manager, country manager and super admin, each seeing only their own area. Times and currency follow each country.
- The guest picks a parlor near them and a treatment.
- They choose a therapist, a gender preference, or any.
- Only free times are shown; they book at the parlor or at home.
- The parlor sees the booking in the web panel.
- After the visit the guest rates the therapist.
Who pays and why
Business model
| Revenue line | Price | Notes |
|---|---|---|
| Parlor plan | $29 / month (planned) | Booking, therapists, ratings. |
| Chain plan | Per branch (planned) | City and country manager levels. |
| Booking fee | Planned | For marketplace bookings from new guests. |
The service is strictly professional, which the terms state clearly.
Market and targets
Massage is a large, everyday service in Southeast Asia with many parlors and chains, and wellness is growing in Europe. Few parlors have proper booking tools, and guests increasingly expect to book on their phone.
Targets are planning assumptions.
Go-to-market
One city
- Sign 30 parlors in one city with a free first month
- Guest promotions in hotels and condos
- Collect ratings fast
Chains
- Sell chain plans with branch overview
- City managers as local sales partners
- Hotel spa partnerships
New countries
- Thailand and Denmark
- Home service with travel fee
- Gift vouchers
Channels
| Direct parlor sales | Visits with a live demo. |
|---|---|
| Hotels and condos | Concierge and admin recommendations. |
| Ratings and SEO | Parlor and therapist pages rank for local searches. |
| City managers | Local partners who sell and support. |
Competition
| Alternative today | Why we win |
|---|---|
| Phone and chat booking | No overview, no ratings. |
| General booking apps | Not built for therapists, gender preference or home visits. |
| Big beauty marketplaces | High commissions and focus on salons. |
What we measure
- Bookings per parlor
- Share of bookings with a rating
- Average rating and repeat guests
- Parlor churn
Status and roadmap
- Guest app with booking, therapists and ratings
- Auto-assignment of the best-rated free therapist
- Parlor, city, country and super admin panels
- Per-country time zones and currencies
- Online payment
- Push and SMS reminders
- App store release
Risks
| Risk | How we handle it |
|---|---|
| Reputation of the category | Strictly professional terms, verified parlors and moderation. |
| Fake reviews | Only completed bookings can be rated. |
| Price sensitivity | Low entry price; value shown in bookings. |
Want a product like this?
We build version one of products like Calma from about $3,000: web app, admin panel, mobile app and API, live on your own domain. Then we can host and maintain it for $500 a month.