KPIndicator
Find out if people want a product before a single line of it is built.
KPIndicator runs real demand tests for founders: a landing page, paid traffic and honest tracking, followed by a written go, no-go or pivot. It sells certainty to people about to spend months and savings on an idea, and it feeds a pipeline of validated ideas to investors and to our own build service.
- Stage
- Live, taking first clients
- Launch market
- Denmark and the Nordics, then English-speaking founders
- Revenue
- Fixed-price test packages
- Price
- From about $500 per test plus ad budget
- Buyer
- First-time founders, small companies testing a new product
- Stack
- Next.js · PostgreSQL
The problem
- Most new products fail because nobody wants them, and founders only find out after building.
- Founders ask friends for feedback, and friends are polite. Surveys measure intent, not behaviour.
- Running a proper test needs a landing page, ads, tracking and analysis: four skills most founders do not have.
The product
We turn an idea into a measurable experiment. The founder describes the product and the target customer; we write the page, set up the ads and the tracking, run the traffic and measure what visitors actually do. The output is a short report with a clear recommendation and the numbers behind it.
- Intake: the founder fills in the idea, the customer, the price and the key promise.
- We build a real landing page with a sign-up or pre-order button, plus analytics and event tracking.
- Paid traffic runs for 1 to 3 weeks on Meta, Google or LinkedIn, depending on the audience.
- We measure click-through, sign-up rate, cost per lead and what visitors read and ignore.
- The founder gets a written go, no-go or pivot, with the data, in the client portal.
- Promising ideas can be shown to investors in the marketplace, if the founder agrees.
Who pays and why
Business model
| Revenue line | Price | Notes |
|---|---|---|
| Demand test, standard | $500 | Landing page, tracking, 2 weeks of traffic management, report. Ad budget paid by client. |
| Demand test, extended | $1,200 | Two variants (A/B), 3 weeks, interviews with sign-ups. |
| Cohort package | From $4,000 | 10 tests for an accelerator, with a shared dashboard. |
| Investor marketplace | Listing fee or success fee | Planned once there are enough validated ideas. |
| Build referral | Up to $3,000+ | A go result often turns into a version one built by Full Stack Partner. |
Ad spend is passed through at cost, so the margin is on the work, not on the media budget.
Market and targets
Every startup ecosystem produces far more ideas than products. We start where we know the language and the network (Denmark and the Nordics) and target founders who are already searching for help: business plan courses, startup programmes and founder communities. The plan below is bottom-up: how many tests we need to run to make the service pay.
Targets are planning assumptions. The build referral is where most of the long-term value sits.
Go-to-market
Prove the method
- Run 10 tests at a launch price for founders in our own network
- Publish anonymised case studies with real numbers
- Collect testimonials and before and after stories
Partner with programmes
- Offer cohort packages to accelerators and business schools
- Run free workshops on demand testing
- Give partners a referral fee
Scale content and inbound
- SEO articles on validating ideas, each with a real test behind it
- English version for international founders
- Launch the investor marketplace once 50 ideas have data
Channels
| Founder communities | Facebook and LinkedIn groups, Slack communities and local startup events. |
|---|---|
| Accelerators | Cohort deals where the programme pays and founders get the test included. |
| Content | Case studies showing tests that said no, which are the most convincing. |
| Referrals | Each report has a share link; founders talk to founders. |
Competition
| Alternative today | Why we win |
|---|---|
| Asking friends and doing a survey | We measure real clicks and sign-ups from strangers, not polite opinions. |
| Hiring a marketing agency | Agencies sell campaigns, not decisions. We deliver a go, no-go or pivot. |
| Doing it yourself with a website builder | Possible, but most founders get the tracking or the ads wrong and read the data badly. |
| Startup consultants | They give advice. We give evidence, at a fixed price. |
What we measure
- Tests sold per month and average price
- Time from intake to report
- Share of tests that lead to a build or an investor meeting
- Client satisfaction and referral rate
- Cost per lead benchmarks by industry, which become our own data asset
Status and roadmap
- Public website with packages and intake
- Client portal with reports
- Investor marketplace foundation
- Tracking and reporting setup
- 10 case studies with published numbers
- Cohort dashboard for accelerators
- Automatic benchmark comparison in each report
- English and Swedish versions
Risks
| Risk | How we handle it |
|---|---|
| Founders dislike a no-go result | We sell the decision, not a yes. Case studies show that a cheap no saves a year. |
| Ad platforms change prices or rules | We use several channels and report cost per lead against our own benchmarks. |
| Small sample sizes | We set minimum traffic per test and say clearly when the data is not strong enough. |
Want a product like this?
We build version one of products like KPIndicator from about $3,000: web app, admin panel, mobile app and API, live on your own domain. Then we can host and maintain it for $500 a month.