Danske Speakerstemmer
We put a natural, commercially licensed Danish voice on a company's videos.
Danish companies make more and more video for their websites, ads and social media, but a studio voice actor is expensive and slow, and free text-to-speech voices sound robotic or are not licensed for commercial use. We tested the free Danish voices side by side, rated them and published the results. Customers send a video and a script and get it back with a natural Danish voice, music ducking and subtitles, or with their own cloned voice.
- Stage
- Voice test live, pipeline working
- Launch market
- Denmark, then the Nordics
- Revenue
- Price per video
- Price
- Planned from DKK 995 per video
- Buyer
- Marketing teams, agencies, course makers
- Stack
- Piper · Chatterbox · Whisper · ffmpeg
The problem
- A studio voice actor costs DKK 3,000 or more per video and needs booking ahead.
- Free Danish TTS voices stumble on numbers, dates and English words.
- Many free voices are not licensed for commercial videos.
The product
We keep a rated list of Danish voices, tested on the same text and scored by a speech recogniser for clarity, liveliness and pace. For each video we pick a voice with a commercial licence, or clone the customer's own voice with consent, check how numbers and English words are read, time the voice to the picture and mix it with the music. Delivery is an MP4 with subtitles.
- The customer sends the video and the script, or bullet points we turn into a script.
- They choose a voice from the test page, or send 10 seconds of their own voice.
- We generate the voice, check every number and name, and time it to the video.
- The music dips while the voice speaks, and subtitles are added.
- Two rounds of changes, then MP4 delivery, on Plus also in English and in 1:1 and 9:16.
Who pays and why
Business model
| Revenue line | Price | Notes |
|---|---|---|
| Standard | DKK 995 per video (planned) | Up to 3 minutes, one language, licensed voice. |
| Plus | DKK 2,495 per video (planned) | Own cloned voice, Danish and English, social cuts. |
| Agencies | DKK 595 per video (planned) | From 10 videos a month. |
Market and targets
Video is now the main format on LinkedIn, Facebook and company websites, and most Danish SMEs publish it without a voice because a speaker is too expensive. Agencies and course makers produce videos every week and need a voice that is fast, consistent and licensed.
Targets and prices are planning assumptions.
Go-to-market
Test page and first customers
- Public voice test with ratings (done)
- Voiceover on our own project videos
- Ten videos for friendly companies at a launch price
Agencies
- Pilot with 3 video and marketing agencies
- Shared voice per agency
- Delivery in 2 working days
Self service
- Upload video and script, pick a voice, pay online
- Automatic timing and subtitles
- Swedish and Norwegian voices
Channels
| The test page | People searching for Danish TTS voices find the ratings and the samples. |
|---|---|
| Agencies | One partner brings many videos a month. |
| Our other customers | Website and app customers already need product videos. |
Competition
| Alternative today | Why we win |
|---|---|
| Studio speakers | Best quality, but expensive and slow. |
| Online TTS tools | Cheap, but the customer does the work and licences vary. |
| No voice | Silent videos with only text overlays. |
What we measure
- Videos delivered per month
- Minutes of work per video
- Share of customers who order again
- Share of Plus orders
Status and roadmap
- Voice test of 10 Danish voices from two free models, with ratings
- Automatic rating with Whisper: clarity, pitch variation and pace
- Narration pipeline with music ducking, waveform and subtitles
- Public test page at danskespeakerstemmer.fullstackpartner.com
- Chatterbox voice cloning added to the test
- Customer upload and online payment
- Pronunciation dictionary for names and brands
- Swedish and Norwegian voices
Risks
| Risk | How we handle it |
|---|---|
| Voice licences | We only deliver voices whose licence allows commercial use, and keep proof per voice. |
| Voice cloning misuse | We clone a voice only with the speaker's written consent. |
| Wrong pronunciation | Every number, name and English word is checked before delivery. |
Want a product like this?
We build version one of products like Danske Speakerstemmer from about $3,000: web app, admin panel, mobile app and API, live on your own domain. Then we can host and maintain it for $500 a month.