Danish Caller
An AI phone agent that answers the phone and makes sales calls in natural Danish.
Small and mid-sized Danish companies miss calls and never get round to calling their leads. Danish Caller is an AI phone agent that answers incoming calls and phones leads from a list, in natural Danish. It follows the company's own script, answers objections, books meetings and hands hot leads to a person. Every call is saved with recording, transcript and a short summary.
- Stage
- Working system, waiting for phone and voice accounts
- Launch market
- Denmark, B2B
- Revenue
- Monthly plan with included minutes
- Price
- Planned from 2,995 kr a month incl. 500 minutes
- Buyer
- Owners and sales managers in SMEs
- Stack
- Laravel · MySQL · Python · Twilio
The problem
- Calls that are not answered go to a competitor.
- Leads from forms and lists are never called, or called too late.
- Hiring and training telemarketers is expensive, and most calls end in voicemail or a quick no.
The product
A phone number the AI answers, and a dialer that calls leads during office hours. The AI listens with Danish speech recognition, thinks with Claude and answers with a natural Danish voice, so callers can interrupt it like a person. During the call it books meetings, schedules call-backs, transfers to a colleague or puts the number on the do-not-call list. The owner reads the summary, listens to the recording and sees booked meetings in one dashboard.
- The company writes its script in Danish: goal, facts, questions and answers to objections.
- Leads are imported from a spreadsheet, marked as business numbers or people who asked to be called.
- The dialer calls inside the company's hours, skips answering machines and tries again later.
- The AI says it is an AI, has the conversation and books the meeting.
- The salesperson gets the summary, transcript and recording, and calls the warm leads.
Who pays and why
Business model
| Revenue line | Price | Notes |
|---|---|---|
| Monthly plan | 2,995 kr incl. 500 minutes (planned) | Number, dashboard, recordings, one campaign. |
| Extra minutes | 2 kr per minute (planned) | Phone line, speech recognition, AI and voice cost about 1 kr per minute. |
| Script setup | 4,995 kr once (planned) | We write and test the first campaign with the customer. |
Market and targets
Denmark has tens of thousands of small companies that live from the phone, and almost none have a full-time receptionist or caller. AI voice quality in Danish became good enough only recently, so the market is new and the large call-centre tools are built for English first.
Targets and prices are planning assumptions.
Go-to-market
Our own calls first
- Run Danish Caller on Full Stack Partner's own lead lists
- Tune the script until meetings booked per 100 calls is stable
- Record real calls (with consent) for the sales demo
First customers
- Ten paying pilot customers among tradesmen and clinics
- Answering service as the easy first product
- Case stories with numbers
Scale
- Self-service campaign setup
- Calendar integrations
- Partners who resell it to their own customers
Channels
| Live demo calls | The fastest sale is letting the owner talk to it. |
|---|---|
| Our other products | Website and booking customers already need more calls answered. |
| Trade associations | Tradesmen and clinics trust their association's recommendations. |
Competition
| Alternative today | Why we win |
|---|---|
| Answering services with people | Expensive per call and closed in the evening. |
| English-first AI voice platforms | Weaker Danish and no Danish compliance rules built in. |
| Doing nothing | Missed calls and uncalled leads cost sales every day. |
What we measure
- Meetings booked per 100 conversations
- Share of calls answered by a person vs voicemail
- Minutes used per customer
- Customers still active after 3 months
Status and roadmap
- Inbound answering and outbound dialer
- Danish speech recognition, Claude and Danish voice with interruptions
- Booking, call-backs, transfer and do-not-call during the call
- Recordings, transcripts and summaries
- Call windows, retries and B2B or consent only dialing
- Real recorded demo calls
- Calendar sync (Google and Outlook)
- Self-service sign-up and billing
Risks
| Risk | How we handle it |
|---|---|
| Danish rules on sales calls | Only business numbers or people who asked to be called are dialed; the AI says it is an AI; do-not-call is honoured at once. |
| Voice quality and delay | Best-in-class speech services, tested on Danish before launch. |
| Cost per minute | Prices include minutes with a margin; heavy users move to a higher plan. |
Want a product like this?
We build version one of products like Danish Caller from about $3,000: web app, admin panel, mobile app and API, live on your own domain. Then we can host and maintain it for $500 a month.