Annual Report Video
We turn a company's annual report into a 90-second narrated video.
Every Danish company files an annual report, and almost nobody reads it. Annual Report Video turns the PDF into a short video: key numbers counted up, animated charts in the company's colours, the CEO's words and the outlook, read by a natural Danish or English voice with subtitles. The company uses it on its website, on LinkedIn, for staff and at the general meeting.
- Stage
- Working pipeline, two example videos
- Launch market
- Denmark, then the Nordics
- Revenue
- Price per video, yearly repeat
- Price
- Planned from DKK 4,995 per video
- Buyer
- CFOs, owners, marketing and accountants
- Stack
- Playwright · edge-tts · ffmpeg
The problem
- The annual report is a PDF that customers, staff and investors do not read.
- Key figure tables are correct but tell no story.
- Agency films cost DKK 30,000 or more, so most companies make nothing.
The product
The customer sends the PDF. We pick the 6 to 9 numbers and events that matter, write a short script and get it approved. A template renders the video frame by frame from the numbers, so charts and narration stay in sync, and every number shows the report page it came from. Next year the same template only needs new numbers.
- The customer emails the annual report.
- We send back the picked numbers and the narration script within 1 working day.
- The video is rendered in the customer's colours, with voice and subtitles.
- Two rounds of changes, then MP4 delivery in 16:9 and, on Plus, 1:1 and 9:16.
- Next year we remind the customer when the new report is filed.
Who pays and why
Business model
| Revenue line | Price | Notes |
|---|---|---|
| Standard | DKK 4,995 per video (planned) | One language, 16:9, subtitles. |
| Plus | DKK 8,995 per video (planned) | Danish and English, social cuts, logo animation. |
| Partner price | From DKK 2,995 per video (planned) | Accountants and agencies from 10 videos a year. |
Market and targets
Hundreds of thousands of Danish companies file an annual report every year, most of them in the same few months. Accountants already touch every one of them, which makes them the natural sales channel. Video on LinkedIn gets far more attention than a PDF link.
Targets and prices are planning assumptions.
Go-to-market
Examples and first customers
- Two example videos (done)
- Ten videos for friendly companies at a launch price
- Collect results: views and comments on LinkedIn
Accountant partners
- Pilot with 3 accounting firms
- White-label template with their branding
- Bulk delivery in the filing season
Self service
- Upload the PDF, get a draft script automatically
- Pay online, approve in the browser
- English, Swedish and Norwegian voices
Channels
| Accountants | They prepare the report and already have the customer's trust. |
|---|---|
| Every published video shows our name at the end. | |
| Our other customers | Website and app customers also file annual reports. |
Competition
| Alternative today | Why we win |
|---|---|
| Video agencies | Beautiful but slow and 5 to 10 times the price. |
| Slide tools | Cheap, but the company does all the work and gets no voice or motion. |
| Doing nothing | The report stays an unread PDF. |
What we measure
- Videos delivered per month
- Hours of work per video
- Share of customers who come back next year
- Videos sold through accountants
Status and roadmap
- Data-driven video template: counters, bar, line and donut charts, list, quote and outlook scenes
- Danish and English narration with subtitles
- Frame-exact rendering so voice and charts stay in sync
- Source page shown for every number
- Two example videos with their source PDFs
- Automatic number extraction from the PDF
- Logo animation and brand fonts
- 1:1 and 9:16 social cuts
- Online approval and payment
Risks
| Risk | How we handle it |
|---|---|
| Wrong numbers | The customer approves the script and every number shows its source page before rendering. |
| Seasonal demand | Most reports are filed in a few months; accountant partners spread the work and quarterly results add volume. |
| Confidential data | We only work on reports the company is about to publish, and offer an NDA. |
Want a product like this?
We build version one of products like Annual Report Video from about $3,000: web app, admin panel, mobile app and API, live on your own domain. Then we can host and maintain it for $500 a month.