Know which ads make money. Without spying on anyone.
Provena ties every click, call, booking and sale to the ad that earned it, then sends better signals back to Google, Meta and TikTok. Built for clinics, health brands and EU shops that cannot use classic tracking pixels.
What goes wrong today
Google, Meta and TikTok each claim the same sale. Without your own numbers you scale the wrong campaigns.
A page address with a condition and an email, tied to an IP, is protected health information. Most tags send it anyway.
When half your visitors say no, ordinary tools lose them. Provena still counts them, anonymously.
Provena is a first-party attribution platform with a privacy firewall in front. Every event is cleaned before it is stored: emails, phones, record ids, card numbers and health topics are removed, and IP addresses are shortened. On top you get six attribution models, true ROAS per channel and campaign, a consent ledger, one-click data requests and a tamper-evident audit log.
Two minutes from ad click to compliant report
Four steps, no surprises
- Consent-first tag
One small script. Nothing is stored on the device before the visitor chooses; without consent it counts cookieless, one day at a time.
- Privacy firewall
Personal and health data is stripped from every URL before it touches disk.
- Attribution engine
First click, last click, linear, time decay, position based and a data-driven model, side by side.
- Consented signal sync
Conversions go to ad platforms only for visitors who said yes, as hashes. In HIPAA mode nothing identifying leaves Provena.
Everything you get
The full path from first ad to sale, with time between steps.
Ad spend next to attributed revenue and cost per acquisition.
Phone calls, flyers and QR codes count as channels too.
Every choice with policy version and a fingerprint of the banner text.
Export or erase everything about one person in one click.
Data stays in the EU, with a data processing agreement and a BAA for HIPAA.
Simple, fixed prices
- Up to 250,000 events
- 3 ad platforms
- GDPR toolkit and DPA
- Up to 2 million events
- Server-side API and CRM import
- Call, print and QR tracking
- Everything in Growth
- HIPAA mode and signed BAA
- Health-topic redaction
Planned prices excl. VAT. The demo is free to try, no signup. Setup with your ad accounts is included.
We already run this ourselves
Two workspaces with 60 days of data: a clinic in HIPAA mode and a shop in GDPR mode.
See it live ↗A test site with the real tag and a consent banner. Watch your own events arrive, already cleaned.
See it live ↗Provena runs on our own EU servers next to the other live projects.
See it live ↗Compared with the alternatives
| Alternative | The catch | With Full Stack Partner |
|---|---|---|
| Classic attribution trackers | Fingerprinting and full URLs sent to ad platforms | Consent first, PHI stripped, hashes only |
| Ad platform reports | Every platform claims the same sale | One neutral source of truth across all channels |
| Web analytics alone | Traffic, but no link to revenue per ad | Revenue, ROAS and journeys per campaign |
Let's talk
Open the demo, then book a call and we connect Provena to your site and ad accounts.