PlayMarket
A marketplace and collection tracker for trading card collectors and shops.
PlayMarket lets collectors track their collection and its value, keep wishlists and price alerts, and buy or sell single cards or whole collections. Shops get their own storefront on a subscription. It covers Pokémon, Magic, Yu-Gi-Oh!, One Piece, Lorcana and more, in Danish and English. Revenue comes from a 3% fee on sales and shop subscriptions.
- Stage
- Live
- Launch market
- Denmark and Europe
- Revenue
- 3% sales fee, shop subscriptions, Pro
- Price
- 3% per sale; shop plans planned from 199 kr a month
- Buyer
- Collectors, private sellers, card shops
- Stack
- Laravel · MySQL
The problem
- Collectors track cards in spreadsheets and guess at their value.
- Selling single cards on general marketplaces is slow and fees are high.
- Small card shops have no good online store for singles.
The product
A collector tool and marketplace in one. Add cards to your collection, see the value over time, set wishlists and alerts, and list cards for sale with one click. Buyers search across private sellers and shops. Shops get a storefront with their inventory.
- The collector adds cards to their collection.
- PlayMarket shows the value and price trends.
- Wishlists and price alerts notify when a card is listed at the right price.
- Sell single cards or whole collections; buyers pay through the platform.
- Shops run their storefront on a subscription.
Who pays and why
Business model
| Revenue line | Price | Notes |
|---|---|---|
| Sales fee | 3% | On every completed sale. |
| Shop subscription | From 199 kr / month (planned) | Storefront, inventory, bulk upload. |
| Pro for collectors | Planned | Advanced price history and alerts. |
| Featured listings | Planned | Promoted cards. |
Market and targets
Trading card games are a large and growing hobby across Europe, with a strong second-hand market for single cards. Collectors buy often, and a focused local marketplace with lower fees than the big generalists can win in each country.
Targets are planning assumptions.
Go-to-market
Collectors first
- Free collection tracking to bring collectors in
- Presence at tournaments and card shops
- Content: price trends and set guides
Shops
- Onboard local card shops with free first months
- Bulk inventory upload
- Shop pages that rank in search
Europe
- More languages
- Price data imports per game
- Grading and authentication partners
Channels
| Tournaments and shops | Where collectors meet every week. |
|---|---|
| Discord and Facebook groups | Active trading communities. |
| Content and SEO | Card price pages for every card. |
| Shop partners | Shops bring their customers. |
Competition
| Alternative today | Why we win |
|---|---|
| Big card marketplaces | Strong, but high fees and not local. |
| General classifieds | No card data, no collection tools. |
| Spreadsheets | No prices or alerts. |
What we measure
- Cards tracked and active collectors
- Listings and sell-through rate
- Gross sales volume
- Shop subscriptions
Status and roadmap
- Collections, wishlists and price alerts
- Buy and sell singles and collections
- Shop storefronts
- Danish and English, many games
- Real payments
- Card photo upload
- Price data imports
- Email alerts
Risks
| Risk | How we handle it |
|---|---|
| Strong incumbents | Win locally with lower fees and better collection tools. |
| Price data accuracy | Use real sales on the platform plus imported data. |
| Fraud | Payments through the platform and seller ratings. |
Want a product like this?
We build version one of products like PlayMarket from about $3,000: web app, admin panel, mobile app and API, live on your own domain. Then we can host and maintain it for $500 a month.