Full Stack Partner
Business plans
LivePractice tests with feedback

PassCheck

Practice for the tests that matter, and see exactly which topics you are weak in.

PassCheck offers practice quizzes for real tests: Danish citizenship and language tests, citizenship tests for 8 countries, company values and codes of conduct, workplace compliance and safety. After each attempt the user sees strong, weak and rushed topics, with explanations. Consumers pay for exam prep; companies pay for private quizzes for their staff.

Stage
Live
Launch market
Denmark, then other countries with citizenship tests
Revenue
Consumer exam packs and company plans
Price
Planned 79 kr per exam pack; companies per employee
Buyer
Test takers; HR and compliance teams
Stack
Laravel · MySQL · Flutter

The problem

  • People who need a citizenship or language test practise with scattered PDFs and old exams.
  • Wrong answers are not explained, so the same mistakes repeat.
  • Companies roll out a code of conduct and have no idea if staff understood it.

The product

53 quizzes in 5 categories, written as practice material, with questions and answer options shuffled every attempt. After each attempt the analysis shows topics mastered, topics to repeat, answers given too fast, a comparison with others and every missed question with an explanation. Guests can try at once and keep their history by creating an account.

  1. Pick a test: citizenship, language, workplace, skills or a company quiz.
  2. Take it under real time limits and pass marks.
  3. See the analysis: strong, weak and rushed topics.
  4. Repeat the weak topics until you pass consistently.
  5. Companies assign quizzes and see results per team.

Who pays and why

Citizenship and language test takersHigh stakes, fixed exam dates and a clear willingness to pay for preparation.
Language schoolsWant a practice tool for their students.
HR and compliance teamsNeed proof that staff know the code of conduct and safety rules.

Business model

Revenue linePriceNotes
Exam pack79 kr (planned)Full access to one exam's practice tests until the exam date.
All-access149 kr (planned)All consumer quizzes for 3 months.
School licencePer student (planned)Teacher dashboard.
Company planPer employee per month (planned)Private quizzes, assignments, reports.

Market and targets

Citizenship and language tests are held several times a year, and every sitting has many candidates who search online for practice. That gives a predictable, search-driven consumer market. The company side is larger per customer: compliance training is a budget line in most mid-sized companies.

300Exam packs sold per month, target year 1
79 krPrice
about 24,000 krMonthly consumer revenue, target
20Company customers, year 2 target

Targets are planning assumptions.

Go-to-market

Months 1 to 6

Own exam searches

  • Landing page per test with free sample questions
  • Free first attempt, pay for the full pack
  • Time campaigns to exam registration dates
Months 6 to 12

Schools

  • Free teacher accounts for language schools
  • Class results dashboard
  • Referral from teachers to students
Year 2

Companies

  • Private quiz builder for codes of conduct
  • Pilot with 3 companies
  • HR and compliance channel partners

Channels

SEOPeople search for practice tests for exactly their exam.
Language schoolsTeachers recommend tools to whole classes.
Expat communitiesFacebook groups for foreigners in each country.
HR networksFor the company product.

Competition

Alternative todayWhy we win
Official sample testsFew and without explanations or analysis.
Printed booksStatic, no feedback on weak topics.
Corporate e-learning suitesExpensive and heavy; we are quick quizzes with analysis.

What we measure

  • Free to paid conversion per exam
  • Pass rate reported by users
  • Repeat attempts on weak topics
  • Company seats and completion rate

Status and roadmap

Built and working
  • 53 quizzes and 602 questions in 5 categories
  • Shuffled questions with server-side grading
  • Analysis of strong, weak and rushed topics with explanations
  • Guest mode and accounts, admin panel
Next, before and after launch
  • Payments and exam packs
  • Company private quizzes and dashboards
  • More countries' citizenship tests

Risks

RiskHow we handle it
Confusion with official testsClearly labelled as practice material written by us.
Exam formats changeQuizzes are data files and quick to update.
Seasonal demandMany exams per year across countries smooth it out.

Want a product like this?

We build version one of products like PassCheck from about $3,000: web app, admin panel, mobile app and API, live on your own domain. Then we can host and maintain it for $500 a month.